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The marketing funnel has been a popular tool of many marketing folks to drive more leads into the organization that are more likely to be closed by the sales team. The “Bro Marketing” people have billed the funnel as the one true marketing model. But the funnel has some fatal flaws as you are only focused on new customers and squeezing as many people down a little spout as possible. Aaron will take the funnel model that even we have taught at OSG and show you how to evolve it into a flywheel. A model where you can maintain your momentum with your marketing and allow for longer, more loyal customers who also help you sell.
