How to Communicate with the Media

 

The media… it can be a love/hate relationship at times. We see a new publication talking about a medical breakthrough sensationalized in the media and our patients may get the wrong impression of what the impact really is. A perfect example of this was when the ‘concussion blood test’ approval by the FDA became news. Unfortunately, this was not correctly messaged and my response to it on social media was my first viral tweet I had as an effective rebuttal to offer further clarification as to what was actually happening. However, I’ve had great interactions with the media over the years and do have a deep appreciation for having been involved in journalism and the media in high school and college and now with a son in college pursuing that field. But how should we approach the media as health care professionals? What should you do if you have been requested to provide a comment or be interviewed by the media? Well, you are in luck, as I have a media communications expert on the podcast today to answer those questions and more.

 

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Links from this Episode:

— Dr. Mark Halstead: On the WebOn Twitter

— Amy Weiss: On the WebOn TwitterOn LinkedIn

— Weiss Public Affairs: https://weisspublicaffairs.com/

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The Host of this Program:

Dr. Mark Halstead - Host of The Pediatric Sports Medicine Podcast - St. Louis, MOMark Halstead: 

Dr. Mark Halstead received his medical degree from the University of Wisconsin Medical School. He stayed at the University of Wisconsin for his pediatric residency, followed by a year as the chief resident. Following residency, he completed a pediatric and adult sports medicine fellowship at Vanderbilt University. He has been an elected member to the American Academy of Pediatrics (AAP) Council on Sports Medicine and Fitness and the Board of Directors of the American Medical Society for Sports Medicine (AMSSM). He has served as a team physician or medical consultant to numerous high schools, Vanderbilt University, Belmont University, Washington University, St. Louis Cardinals, St. Louis Blues, St. Louis Athletica, and St. Louis Rams. He serves and has served on many local, regional and national committees as an advisor for sports medicine and concussions. Dr. Halstead is a national recognized expert in sport-related concussions and pediatric sports medicine.

— Dr, Mark Halstead on Facebook
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— Learn Why The Pediatric Sports Medicine Podcast Exists…

The Guest Featured Inside this Program

Amy Weiss - A Guest on The Pediatric Sports Medicine Podcast with Dr. Mark HalsteadAmy Weiss: 

Amy Weiss, founder and CEO of Weiss Public Affairs, has successfully worked at the highest levels of government, campaigns and in the corporate and non-profit sectors during her career in strategic communications, including serving in the White House as Deputy Assistant to the President/Deputy Press Secretary to President Bill Clinton.

Prior to launching Weiss Public Affairs in 2013, Weiss co-founded Point Blank Public Affairs in January 2006. Her current long-time, blue chip clients include: Mars, Incorporated; the NFL Physicians Society (NFLPS); acclaimed lawyer Kenneth R. Feinberg; Sony Music Entertainment, law firms and litigants, among many others.

Previously, Weiss was the Vice President of Public Affairs for Ted Turner’s philanthropy the United Nations Foundation and Executive Director of its lobbying arm, the Better World Campaign.

She was the Senior Vice President of Communications for the Recording Industry Association of America (RIAA) for over five years, and prior to that position, was Director of Public Affairs at the international firm Burson-Marsteller, working for clients such as American Airlines, PBS, and other Fortune 500 companies.

Weiss worked for U.S. Rep. Mike Synar (D-OK) as his Campaign Manager and congressional Press Secretary.

At the Democratic National Committee (DNC), Weiss was Communications Director in 1997 after serving as the Press Secretary in 1996.

She was the Oregon state Press Secretary for the 1992 Clinton/Gore campaign.

Weiss served as Communications Director at the Center for National Policy for five years (from 1988-1992), working for then-Presidents L. Kirk O’Donnell and Madeleine K. Albright and Chairman Edmund S. Muskie.

She is on the Board of Trustees and on the Executive Committee serving as Communications Chair for the National Museum for Women in Arts. She also serves on the American University’s School of Communications’ Dean’s Council. Weiss provides pro bono work for the Bazelon Center for Mental Health Law.

Weiss, who lives in Washington, D.C., is a graduate of American University and studied at Birkbeck College in London, UK. She was named “Camper of the Year” at Indian Springs Camp in 1978.

Connect with Amy Weiss: On the WebOn TwitterOn LinkedIn