Facebook Ads Will Make Your Podcast Successful



We’ve all got a face. You know, a lot of us still even have books.

But you know what everybody’s got?


You’re using it daily, whether it’s to chat with family, friends, your coworkers, people you don’t know, people that just wanna be your friend, whatever it is, you’re using Facebook. But you know what else Facebook is good for? Ads. But you know what it’s best for? To make your podcast successful. We’re gonna talk about that inside this episode of the Podcast Gauntlet.

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The Shownotes for this Episode of The Podcast Gauntlet:


Timestamps for this Episode of The Podcast Gauntlet:

00:00 Recognizing the complexity of effective advertising planning. Understanding the need for audience targeting and the misconception of instant results from advertising. Emphasizing the importance of thorough planning and audience understanding, especially in podcast promotion

05:43 Identifying ideal listener, market differentiation, and offering stories.

08:13 Engaging users effectively across platforms is key. The varying mechanics for user interaction pose a challenge, often requiring multiple versions of content. The popularity of TikTok reflects the importance of seamless content distribution and user engagement.

13:07 AB testing is an invaluable strategy in advertising, allowing you to understand what content works effectively with your audience. It’s crucial to acknowledge that not all content will instantly captivate your audience, and dedicating time to testing and refining your material is pivotal for advertising success. This process ensures that you can create content that truly resonates with your audience and maximizes the impact of your advertising efforts.

16:06 We’re seeking success stories and feedback on podcast advertising, especially with shorts or stills. Visit podcastgauntlet.com to share your experience and potentially be featured on a future episode.

Questions Answered Inside this Episode of The Podcast Gauntlet:

1. **Personal Experience with Facebook Ads:** Based on Bryan’s experience, where he mentioned that Facebook ads didn’t work for them, what common pitfalls should new podcasters avoid when using Facebook ads for promotion? How can these pitfalls be turned into learning opportunities to optimize future campaigns?

2. **Mindset Challenge:** Bryan and Mike discussed the difficulty in converting someone from a scrolling mindset to actually listening to a podcast episode. Why do you think this is such a challenge, and what strategies or types of content can help bridge this gap effectively? Are there successful case studies that illustrate overcoming this challenge?

3. **Planning and Targeting:** Mike emphasizes the importance of having a comprehensive plan and a well-defined target audience before launching ads. What are some effective methods for identifying and targeting your ideal podcast listener? How can you use demographic and psychographic data to create a profile of your audience?

4. **Analytics Use:** Analytics from platforms like Apple Podcasts and various media hosts can provide valuable insights. How can podcasters leverage this data to refine their advertising strategies and measure their success? What specific metrics should they be focusing on, and how can these statistics inform future content and ad placement decisions?

5. **Differentiation in Content:** Bryan discussed the necessity of differentiating your podcast in a crowded market. What are some innovative and creative ways to distinguish your podcast from others with similar content? How can podcasters identify unique selling points and use them to attract and retain listeners?

6. **Optimizing Ad Content:** Creating custom content for Facebook ads can be essential for engagement. What elements should this content include to maximize engagement and conversions, such as compelling visuals, enticing copy, or targeted calls-to-action? How can podcasters effectively test and iterate on their ads to improve performance?

7. **Short-Cut to Click Through:** The episode mentions directing listeners straight to Apple Podcasts from a Facebook ad as a conversion strategy. What are the pros and cons of this direct approach? Are there alternative paths that might be more effective in nurturing potential listeners through a funnel before conversion?

8. **Success Metrics:** Evaluating the success of Facebook ad campaigns involves looking at various metrics. What specific metrics should podcasters focus on to gauge the effectiveness of their ads, such as click-through rates, engagement rates, conversion rates, and ROI? How can they use these insights to optimize their campaign strategies over time?

9. **Platform Mechanics and Engagement:** Creating content that works across multiple platforms poses unique challenges and benefits. How can podcasters adapt their media—whether audio, video, or visual content—to fit the unique mechanics of each platform effectively? What are some platform-specific best practices for maximizing engagement and conversion across Facebook, Instagram, TikTok, and others?

10. **Community Engagement Before Advertising:** Bryan suggested that engaging directly with your audience before investing in paid advertisements can be beneficial. Why is this preliminary engagement valuable, and how can direct interactions with listeners inform and improve ad campaigns? What are some effective ways to build a community and solicit feedback to tailor your podcast content and advertising efforts more precisely?


Links Answered Inside this Episode of The Podcast Gauntlet:

Be sure to follow Mike & Bryan via social media via the links available at:

=== Equipment Listing ===
Purchase the Stuff that Helps Us Provide You Content and Help Us Grow!

==== Webcams: The Lumina AI Webcam: https://amzn.to/3LzqIKy

==== Microphones:

— Mike: The Sure MV7: https://amzn.to/3MyCHcO
Heil PR 40: https://amzn.to/3yNsUeI
Heil Fin: https://amzn.to/3yPHfr8
— Bryan: The Lewitt LELCT440P LCT 440 Pure: https://amzn.to/3sNSU5X

==== Headphones:

— Mike: Raycon Everyday Earbuds: https://amzn.to/3MC0h8r
Cyber Acoustics AC-5002: https://amzn.to/39CEWNo
— Bryan: ATH-M30x: https://amzn.to/3sNSU5X

==== Interfaces:

— Mike: Focusrite Scarlett 2i2 (3rd Gen) https://amzn.to/3wvbtOB
— Bryan: Rodecaster Pro: https://amzn.to/39zdpN0

=== Connect with The Hosts ===

Our Website Online
– http://PodcastGauntlet.Com

Connect with Mike Wilkerson
– The 2GuysTalking Podcast Network

Connect with Bryan Entzminger
– – Top Tier Audio

— Interested in Getting the Same Super-Cool Gear that Mike & Bryan are Using? check out the GEAR Now! https://2guystalking.com/gear

— Podcast Editing is Modern-Day Magic: Ready to Have YOUR Podcast Edited? http://EditorCorps.Com

REMEMBER: You can listen to the EDITED version of this program right now at: http://PodcastGauntlet.Com


Tell Us What You Think of This Episode of The Podcast Gauntlet:

Few things are more valuable than feedback. We talk about a LOT of hot-topic subjects inside The Podcast Gauntlet and now – it’s time for YOU to THROW-DOWN! Tell us what you think, give us YOUR perspective and we’ll be sure to incorporate your input and perspective into another great All-Fan Input episode!



The Hosts of this Program:

Mike Wilkerson - Content Generator & Creator of The 2GuysTalking Podcast NetworkMike Wilkerson:

Mike Wilkerson Is the PodFather of St. Louis, and has been hosting, producing, concepting and enhancing podcasts since 2005. As a professional content creator, Mike has been making and documenting every mistake in the Podcasting industry so you won’t have to when you’re ready to begin. With thousands of of hours of business, marketing and life experience behind and in front of the mic and keyboard, he has created a vibrant and always-growing business tapestry via The 2GuysTalking Podcast Network.

As a perpetual student, Mike continues to foster interests in Crisis Negotiator Training, Firearms Instruction and helping people to find the next step in their career with an active interest in hunting light bulb moments.

— Mike Wilkerson on Facebook
— Mike Wilkerson on LinkedIn
— Mike Wilkerson on X
— 2GuysTalking on LinkedIn


Bryan Entzminger - Host from The Podcast Gauntlet - Owner: Top Tier AudioBryan Entzminger: Bryan Entzminger is the owner of Top Tier Audio, a podcast production company. He’s also the founder of the Hindy Users (Unofficial) group for Hindenburg users on Facebook, and a co-host of Podcast Editors Mastermind — a podcast focused on the business side of podcast editing. He loves sharing the lessons he’s learned from his struggles and others he’s met along the way so that you can have a podcast that you’re proud of without letting editing take over your life.

— Bryan Entzminger on Facebook
— Bryan Entzminger on LinkedIn
— Bryan Entzminger Via Top Tier Audio