Millennials are paying close attention to the stories behind the brands, companies, manufacturers and builders they patronize. Before purchasing, consumers today are more apt to research a company’s values and how those values affect the way they conduct business. Millennials tend to choose products, brands and businesses that are involved in the betterment of struggling communities, global social justice issues and the environmental impact of production.
Marla recalls an article titled, “Millennial Women have Strong Purchasing Power. What Influences It?” that talks about the collective purchasing power of millennial women that is reaching a staggering 170 billion in size. The article states the brand story behind a product is extremely important as 41% of those surveyed claimed to know who founded the company and 47% claimed to know the story of origin behind their favorite brand. More importantly, 45% say a primary influencer for them is the brand’s sustainability practices. Today’s young purchasers know how to do their research and are not afraid to leave honest reviews. They also have the power of the internet behind them which can cause a bad review to go viral in a blink of an eye.
In today’s market, it’s vital to let the public know how a business benefits the community, how they help and protect the planet and what they are doing to relieve suffering in the world. Tony states that “marketing is not selling, it’s educating, it’s laying the foundation for choice and change,” that’s why letting the public know about a company’s green practices and commitment to sustainability must be highly publicized. One way companies are getting the word out is through a website called GreenBiz that publishes information on corporate sustainability. Large companies readily participate in these types of websites as they understand they must market to the demand for green sustainable homes and products.
Everyone can do something. Simple things you can do in your office is adding plastic, aluminum and paper recycling containers, purchasing energy star office equipment and using LED light bulbs. If you’re in the building trades you might think of providing for on-sight recycling of construction waste, as well as re-using and repurposing construction waste. In the home, a good place to start is by purchasing toilette paper made from recycled paper, installing control and automation technology that turn lights, heating and cooling systems on and off at certain times of the day. The important thing is to walk your own talk through everyday green choices and to follow the millennials lead by making purchases from green sustainable companies who care about humanity and the planet.
Now that’s walking the talk!
Subscribe via iTunes | Subscribe via RSS Feed | Facebook Page | Twitter Page | Stitcher Page
Connect with The Green Gab Podcast Hosts:
About the Hosts of The Green Gab Podcast:
Green Gab Podcast Host Marla Esser Cloos is the Founder of The Green Home Coach – a company leading the way to inspire you to learn about, focus on and put into place Green Solutions when it comes to your life, home building and more.
Marla is an NAHB Master Certified Green Professional, LEED AP and Missouri Woman Business Enterprise. She Earned her B.S. in Engineering and Public Policy and a Certificate in Energy from Washington University.
Click here to learn more about Marla at her website online via TheGreenHomeCoach.Com
Green Gab Podcast Host Tony Pratte is the Director of Builder/Contractor Relations at The Sound Room in St. Louis, Missouri.
Tony is a graduate of St. Louis University, Massachusetts Institute of Technology and has earned a Masters in Environmental Management & Sustainability at Harvard University
Tony’s 20+ year career has allowed to him to collect a number of experiences, connections and perspectives that offer an incredibly unique point of view that adds incredible value to each episode.