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The Japanese believe that when you live in alignment with your “ikigai” (or “reason for being”), you will experience deeper satisfaction and meaning in your life. The same hold true for our business, when we put it in alignment with our zone of greatness, you will work harder, be more fearless and gain more success. Let’s explore some questions to find our purpose, figure out how to link that to our business, and create our business around what we were put on this earth to do.
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